Design & Branding

Sensual Style Co. | Handmade Dancewear

ClientSensual Style Co. | Handmade Dancewear

Year2024

Project overview

Sensual Style Co. is a community-driven, handmade dancewear brand inspired by the energy of bachata, salsa & kizomba, and Latin dances. The project focused on developing a visual direction and creative support for a brand that blends dance, fashion, and a strong sense of community, with an emphasis on sensual movement, comfort, and inclusivity.

Challenge

The challenge was to create a visual identity that communicates sensuality, strength, and elegance while preserving the authenticity and warmth of the community behind the brand. An additional challenge was the creation of croqui drawings used to present designs and silhouettes, which needed to clearly convey movement, fluidity, and the character of the garments, while also serving as a precise visual tool in the product development process. The visual direction had to clearly differentiate Sensual Style Co. from traditional dancewear and fashion brands and remain flexible across formats—from digital communication to product presentation.

Solution

We developed a comprehensive visual direction that merges fashion aesthetics with body movement, focusing on sensual movement, functionality, and the handmade character of the products. The solution included visual identity design, the creation of croqui drawings to present silhouettes and designs, the development of an e-commerce website, and the creation of visual elements adapted for digital communication and product presentation. Additional value was brought to the brand through continuous professional studio photography, ensuring high-quality visuals from the very beginning and further elevating the brand’s premium perception. Special attention was given to consistency and clarity, allowing Sensual Style Co. to authentically communicate its story, values, and sense of community—both on and off the dance floor.